I bridge this gap by sharpening your existing strengths and identifying the strategic opportunities that make your brand ready to be successful on both sides of the Atlantic.
With over 15 years of experience rooted in world-class agencies like Leo Burnett, VaynerMedia, and Ogilvy, I provide strategic consultancy for fashion, luxury, lifestyle, and children’s brands navigating complex international markets. By partnering with global leaders like Audi, Hugo Boss, and Rodeo Drive, alongside innovators like Stapelstein throughout my career, I translate complex Brand DNA into market-ready execution while maintaining absolute brand consistency across every touchpoint.
My work encompasses the entire brand lifecycle, from defining Brand Architecture and high-velocity Go-to-Market (GTM) frameworks to executing integrated 360° campaigns and complex digital ecosystems that drive measurable growth.
This is the diagnostic phase for brands looking to validate their U.S. or European potential. I analyze the "Cultural Gap" between your current brand state and the expectations of the new consumer landscape.
Cultural Localization Audit
Identifying where your brand and storytelling needs to shift to make it suitabel for the U.S. or European market.
Competitive Landscape Analysis
Positioning your brand against competitor to find your niche.
Trend Research
Analyzing consumer sentiment and market trends to align your brand with emerging cultural shifts and new values.
Phase 2: The Strategic Foundation
This is the blueprinting phase where insights are translated into a localized brand strategy and a 12-month operational roadmap.
Brand & Audience Localization
Re-engineering your brand DNA to align with American consumer psychology and identifying specific high-growth segments.
GTM Roadmap
A high-level executive plan outlining the first 12 months of operations.
Phase 3: The Launch Ecosystem
This is the activation phase for brands ready to deploy marketing initiatives and establish a multichannel presence. Focus is on the high-impact orchestration of the launch ecosystem to build immediate social proof and drive domestic conversion.
Full-Scale GTM Orchestration
Leading the end-to-end execution of your launch with trusted partners, managing every moving part, from marketing plans to vendor workflows, with lean, senior-level precision.
Visual Storytelling & Key Messaging Development
Adapting identity and brand voice for the diverse U.S. landscape. Producing premium assets and localized messaging to establish cultural authority.
Social Media & Content Architecture Building a high-engagement digital presence with a localized voice designed to drive community, trust, and market authority.
Talent & Influencer Integration
Securing strategic partnerships with U.S. voices to provide the immediate social proof and peer-to-peer credibility necessary for domestic scale.
Vice President Marketing & Communication
Nov 2019 - Dec 2025
Los Angeles, California
Partnered with the CEO to architect high-level marketing strategies that drove global brand cohesion and scalable growth. As the lead strategic architect and POC for the digital ecosystems of Rodeo Drive and the Beverly Hills Conference & Visitor Bureau, I navigated high-stakes relationships with the City of Beverly Hills and global luxury stakeholders. I focused on modernizing brand narratives through integrated social, content, and influencer strategies designed to engage high-net-worth audiences and international travelers. I led digital transformations for premier retail icons like the Royal Hawaiian Center and River Oaks District, driving comprehensive website relaunches and content strategies that resulted in significant, measurable engagement. I directed the U.S. brand strategy and localization for the German lifestyle brand Stapelstein, collaborating on a 360° GTM execution that secured rapid adoption and exceeded revenue targets within its first year.
VaynerMedia
Vice President Client Services
Feb 2019 - Oct 2019
Los Angeles, California
Led the high-value Johnson & Johnson CPG portfolio at VaynerMedia, including brands such as Clean & Clear and Rogaine, driving measurable growth through paid media, performance marketing, and omnichannel campaigns. I directed a 20+ member cross-functional team, spanning strategy, creative, production, and media, to deliver high-impact, ROI-focused campaigns and content. By collaborating directly with high-level executives and procurement, I optimized contracts and project scopes to enhance account profitability and ensure long-term strategic alignment and business growth.
Ogilvy Germany
Interim Account Director (Freelance)
May 2018 - Aug 2018 · 4 mos
Frankfurt am Main, Germany
Served as interim Account Director at Ogilvy, managing CRM initiatives for one of Germany’s largest telecommunications brands and leading cross-functional teams to deliver complex projects on time and on budget. Cultivated and strengthened strategic client relationships, driving performance and revenue growth. Facilitated reconciliation workshops to strengthen company culture, enhance collaboration, and streamline workflows.
Leo Burnett Deutschland
Group Account Director
Jan 2016 - Jan 2018
Berlin, Germany
Led Leo Burnett’s Account & Project Management department in Berlin, driving creative excellence, operational efficiency, and growth for premium clients including Hugo Boss, Swarovski, and Cybex. Spearheaded the international launch of Ujet, a luxury e-scooter brand, from concept to market rollout. Oversaw cross-functional teams and global brand initiatives, streamlining collaboration across multiple agency locations to improve ROI and operational performance. Built and nurtured strategic relationships with C-suite executives and key stakeholders, positioning the agency as a trusted partner for lifestyle and fashion brands.
DOKYO GmbH
Interim Account Director
Oct 2014 - Dec 2015
Hamburg, Germany
Led global celebrity and influencer 360° campaigns for Unilever brands, including AXE and Dove, rolling out campaigns worldwide and presenting strategies to partners across markets. Partnered with external stakeholders to deliver an integrated marketing campaign tied to a well-known TV show. Directed a cross-functional team across Strategy, Design, and Copy departments to deliver high-quality output, overseeing all film and photo production as well as content development. Managed key client relationships and consistently delivered under tight deadlines to achieve measurable impact.
N/CRAFT
Founder
Apr 2013 - Dec 2015
Hamburg, Germany
Founded and built a premium leather accessories label, managing brand strategy, product design, and market launch. Oversaw budgeting, sales, and marketing, driving early traction and sustainable growth. Secured retail listings in boutique fashion stores and editorial coverage in major lifestyle magazines within six months. Established a cohesive brand identity and loyal customer base through storytelling and authentic positioning.
loved GmbH
Account Director Digital I Account Manager
Oct 2010 - Aug 2014
Hamburg, Germany
Led branding, design, and digital initiatives for global fashion, lifestyle, and beauty brands, including Audi, Gaggenau, and Marc O’Polo, ensuring seamless execution under tight deadlines and high client expectations. Directed the award-winning global relaunch of Audi Magazine’s website and app, presenting the concept to partners worldwide and managing alignment across all stakeholders. Managed cross-functional project execution for the global corporate design relaunch of beauty retailer Douglas, coordinating three agency locations to guarantee consistent brand implementation. Oversaw more than 40 photo and video productions for fashion campaigns, POS materials, and retail magazines, ensuring top-tier creative quality and flawless delivery while keeping all teams aligned and clients informed throughout the process.
Scholz & Friends Hamburg GmbH
Junior Account Manager
Mar 2008 - Sep 2010
Hamburg, Germany
Managed 360° campaigns and communications for major CPG, consumer, and fashion brands, ensuring flawless execution from concept to delivery within tight timelines and budgets. Directed integrated campaigns and day-to-day operations for key clients, including Vodafone and Mars, translating strategic objectives into actionable plans that maintained consistent brand messaging and exceeded client expectations. Oversaw supplier management across multiple project streams, ensuring quality, timing, and cost alignment. Collaborated closely with internal creative and production teams, keeping all departments aligned and focused to deliver impactful, on-brand results under pressure.
KNSK Werbeagentur GmbH
Intern
Feb 2007 - Jul 2007 · 6 mos
Hamburg, Germany